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Our task is to help brands build and establish partnerships with key representatives of gaming culture, well-known players and opinion leaders and make them known amongst the gaming community.
We apply our experience in marketing and PR communications in esports to create a global ecosystem of cybersports and well-established communications between companies and the industry.
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I also like argue with your friends on discord about your next purchase of a co-op game on Steam
I also like buying Battle Pass in the games but never levelling it
I also like planning a whole bunch of streams only to never start them
I also like sharing pictures of my cat
I also like riding a bicycle for at least 20 kms straight
I also like argue with your friends on discord about your next purchase of a co-op game on Steam
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We are a creative agency that’s all about cybersports, gaming and geek culture.
PinG is your guide in the world of marketing for gaming communities. We will help to tell stories about your brand and find suitable opportunities for its promotion to those who share its values.
! We create and implement turnkey creative campaigns, manage events and offer strategic consulting for brands and well-known players.
Tournaments
Spec projects
Offline events
Digital ads
Design
All projects
Tournaments
Spec projects
Offline events
Digital ads
Design
In esports, tournaments are an efficient way for brands to promote to a new audience, engage them in the product and establish a direct contact between the brand and the consumer. Our team knows that behind each tournament lies a concept and a strategy.
We organize turnkey tournaments: come up with ideas how to use the tournament to advertise your brand or product in a native way, develop a set of rules and regulations for participants, plan and manage the matches, coordinate on-set.
To other services
Special projects with gamification help to attract and engage the audience in an advertising campaign, as well as in the culture of the brand and its product.
Based on your marketing objectives, we can create unique special projects of various formats and scales: from entertaining game shows to news digests with augmented widgets.
It is important for us to convey brand values to consumers, clearly present the product to the community and spark its interest.
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We produce fascinating and exciting events that help our clients reach their goals. For that, we offer creative solutions and come up with a format of the event, based on the client's requests.
Here's a list of events we can organize for you: lan-finals, presentations, exhibitions, theme parties, corporate events, team building, festivals.
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We know which digital platforms and social networks are popular with the esports community. Our team will develop a communication and marketing campaign for your brand, which the target audience will definitely notice — and which will reach the brand's image and business objectives.
We create individual marketing campaigns: placement of brand promotions, influencer engagement and social media coverage, brand coverage on streams, voice mentions, banner on the broadcast and in the channel description.
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The appearance of integrations is very important for the perception of an advertising campaign and the transmission of the brand's key messages: from the design of the live broadcast studio of the championship to banners and all things digital.
We will develop and prepare a design code for you from scratch or prepare layouts based on the company's brandbook and your wishes: our services also include printing products with a personal identity, development and production of merchandise, pos materials and decorative elements.
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A grand scuffle between the audience and their favorite streamers, during which each participant had a chance to win prizes from sponsors and partners.
The competition was held in different disciplines: Just Dance, talk-show, final quiz for all comers, as well as interactive contests during the broadcast.
To other projects
Halloween Dead by Daylight tournament and offline event at the cinema to celebrate the release of the movie "Halloween Kills".
We've prepared an atmospheric area with a photo zone, viewing the tournament finals and the Halloween Kills movie on the big screen with activities from the host and free popcorn.
To other projects
A long-term league consisting of three seasons, where each season lasted for one month. The league has two divisions: PRO and Amateur, whose participants fight over the course of the season to qualify for the final stage.
In the finals, the prize fund and the right to participate in the PRO division for the next season are drawn.
To other projects
PinG Communities is a project aimed at supporting and improving gaming communities. Most often we organize fan tournaments for various games which are chosen by the followers themselves by means of open voting. Participants compete for cash prizes. Prizes range from 5,000 to 100,000 roubles.
We also support charity projects and implement various donation mechanics in the gameplay. Sometimes we go beyond the usual broadcasts and create offline events. Each PinG Communities event is unique and has its own special features.
To other projects
Lan-finals of the largest Rainbow Six Siege tournament in Russia with a fully equipped venue for the event, interactive activities and prizes from sponsors. Cosplayers, an on-site quest, interviews with players, contests, and a live broadcast for those who could not attend awaited guests of the event.
To other projects
Lan-finals of the second season of the largest Rainbow Six Siege tournament in Russia, where we created a truly unique photo-zone, recreated part of the map from the game, added new activities for the audience and held a spectacular opening ceremony.
To other projects
Lan-finals of the third season of the largest Rainbow Six Siege tournament in Russia. In addition to the activities there was also the first closed beta testing of Roller Champions and VR-stand, which could be tried out by all guests of the event.
To other projects
The booth of the platinum partner of Igromir/Comic Con Russia 2019. During the festival we organized a rousing Just Dance for visitors, a talk-show with Vika Carter that featured popular bloggers and streamers, and a big Just Dance tournament among cosplayers on the main stage.
To other projects
We took part in the largest international exhibition in Serbia, which includes the video game, cybersport and pop culture industry, and built a stand called "Russian Gaming Community Hub".
Our venue became a place to bring together the Russian-speaking gaming community and was divided into several interactive zones located throughout the exhibition space.
Guests were able to play retro consoles, Heroes 3 LuckTest and CS 1.6 on PC, Just Dance, board games, listen to lectures about the GameDev industry, watch a D&D 5 costume session, and attend workshops.
To other projects
I also like argue with your friends on discord about your next purchase of a co-op game on Steam
I’m responsible for:
Promotion strategy and financial estimates
Creative events and activations
Product's integration into the esports industry
I also like buying Battle Pass in the games but never levelling it
I’m responsible for:
Live streams graphic design
Venue design solutions
Social media design
Creation of an individual merch
I also like sharing pictures of my cat
I’m responsible for:
Live stream organization
Influencer recruitment
Video production
Event-management
I also like riding a bicycle for at least 20 kms straight
I’m responsible for:
PinG Communities events management
Social media promotion strategy and SMM
Graphic content of the project
I want to thank your entire team for all the work they did in organizing the tournament, the broadcasts, and the face-to-face meeting at the movie theater! It was cool!
Great tournament, everything is done at a high level and the organization this time is much better. I can't speak for everyone, how convenient it is to use Battlefy, but after the Overwatch tournament , we got used to it.
Special thanks for the grid with a loser brackets, gives a second chance and adds interest to play. The growth of the organization is noticeable, which creates a very pleasant impression and a clear understanding that PinG is not created for fun.
PinG are the coolest guys!
Hello. Thank you for the event, very cool organization of the event. Only prosperity to you! The film is also very cool, in such a company everything is very pleasant!
It was an awesome tournament! According to those who were in the audience at the finals, it was the best thing that ever happened to DBD tournaments. I'm glad that PinG keeps making tournaments.
The impression is extremely positive. I participated in the tournament myself, and even though we lost, I'm looking forward to the new one.
The event was good for us, even if we didn't win. We got a good experience and the zeal to improve our skills to be a stronger competitor. Thank you for this opportunity!
Thanks for the mega cool event PinG. You are always the top.
Great tournament, everything is done at a high level and the organization this time is much better. I can't speak for everyone, how convenient it is to use Battlefy, but after the Overwatch tournament , we got used to it.
Special thanks for the grid with a loser brackets, gives a second chance and adds interest to play. The growth of the organization is noticeable, which creates a very pleasant impression and a clear understanding that PinG is not created for fun.
I want to thank your entire team for all the work they did in organizing the tournament, the broadcasts, and the face-to-face meeting at the movie theater! It was cool!
PinG are the coolest guys!
Hello. Thank you for the event, very cool organization of the event. Only prosperity to you! The film is also very cool, in such a company everything is very pleasant!
It was an awesome tournament! According to those who were in the audience at the finals, it was the best thing that ever happened to DBD tournaments. I'm glad that PinG keeps making tournaments.
Thanks for the mega cool event PinG. You are always the top.
The impression is extremely positive. I participated in the tournament myself, and even though we lost, I'm looking forward to the new one.
The event was good for us, even if we didn't win. We got a good experience and the zeal to improve our skills to be a stronger competitor. Thank you for this opportunity!
